Built by people who carry the bag, for the distributors who send them out.
HB Medical builds B2B software for the medical supply chain — connecting distributors to the clinics and hospitals they supply, and serving medical sales reps across the country.
This is the app our own reps carry, and we license it to other distributors. It is a sales tool for reps and the people who employ them, and it holds no patient information at all — not because we could not, but because a rep's account list has no business containing any. It keeps accounts, visits, follow-ups, invoices and commission in one place, and it has an assistant called Bob who does the part nobody wants to do: writing it all down.
“Good visit, he’s interested in the new cage. Call him next Tuesday about pricing, and check in with his PA every two weeks.”
A rep finishes a case, sits in the car park and talks into their phone. Bob tidies the note into a couple of clean sentences and pulls out what was promised — a call next Tuesday about pricing, a check-in with the PA every two weeks.
Every follow-up it creates shows the words it came from, so a rep can see why a reminder appeared and correct it before saving. Nothing is scheduled behind their back.
A follow-up with a date turns into a reminder by text or email on the day it is due. A follow-up with a rhythm — every two weeks, every month — schedules the next one the moment the last is marked done, so a cadence survives a busy week.
Reps opt in to text messages and can stop them by replying STOP at any time. We never text anyone who has not agreed.
Bill a hospital or surgery center on net 30, 60 or 90, send a payment link that works without the recipient creating an account, and watch the aging rather than guessing at it. Reps can take payments. Reps cannot undo them.
Commission is calculated on what the facility actually paid, not what was invoiced, on a sliding scale the distributor sets for each rep individually. A rep can read their own terms and see the band-by-band arithmetic. They cannot change it.
Nobody types a figure in. The rep who ran the case is already on the record from the moment stock was used, so the number falls out of money that moved.
This is a sales tool, not a medical record. Notes attach to a surgeon or a facility and there is no way to attach one to a patient — the database refuses it. Dictated notes are cleaned into a summary and the raw recording is discarded.
Surgeons, hospitals and surgery centers by state, ranked by the procedures they actually bill. Consignment stock tracked by lot, so a rep knows what is sitting in which hospital before the case, not after it.
For a 1099 rep running their own book. Everything above, one login, no contract.
For a distributor running a team. Everything an independent rep gets, for every rep on the roster, plus the view across them.
The same software under your own brand, for larger groups and for distributors who want it to look like theirs. Email us and we will talk about what that costs.
If you are a rep or a distributor who wants an account, use one of the apply links at the top of the page. We read every one.